About

Having held a senior position at the UK’s leading automotive PR firm, as well as worked as a Staff Writer at Classic Driver and PR & Marketing Director at Zenvo Automotive, I’ve amassed a great deal of experience in a broad range of automotive media.

As a freelance automotive writer and consultant, I worked on both commercial and editorial projects with publications, individuals and companies to create content, hone their public perception and advise on all things automotive.

Now in my full time role as Global Creative Strategy Lead at Royal Enfield, I'm responsible for creating a distinct brand tone and perception for the next stage of the historic motorcycle brand.

I’ve included some case studies within the Work section of this site, but if you’d like to know more you can contact me at jameshbannister@gmail.com.